Some keywords are just too good to fail. According to Afternic’s sales data from March 2023 to August 2024, a small group of powerhouse terms keeps showing up in domain transactions—month after month. These aren’t lucky guesses. They’re consistently proven winners that speak to brand identity, industry trends, and buyer psychology.
The Top 10 Keywords That Sell Domains
These keywords appeared in nearly every one of Afternic’s monthly filtered reports:
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my (17/17 months)
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ai (17/17)
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group (16/17)
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home (17/17)
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bet (15/17)
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health (16/17)
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it (frequent, exact count unknown)
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solutions (15/17)
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tech (15/17)
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pro (17/17)
What do these all have in common? They make domain names feel strategic, trustworthy, and memorable. Whether it’s “MyClinic.com” or “TechSolutions.ai,” these keywords attach real business value to the names they appear in.
Why These Keywords Work
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my – Creates personalization. Think ownership and user connection.
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ai – Instantly signals innovation, especially in tech and automation.
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group – Adds credibility and implies scale.
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home – Suggests real estate, lifestyle, or emotional connection.
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bet – Appeals to gaming, sports, and high-stakes decision-making.
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health – Dominates wellness, medical, and fitness industries.
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it – All-purpose tech term, short and flexible.
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solutions – Says “we fix things” without needing to explain much.
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tech – A go-to for startups and digital services.
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pro – A mark of authority, great for tools and expert services.
Strong Runners-Up
Some keywords weren’t quite top 10, but still packed a punch:
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your
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life
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club
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online
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new
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capital
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house
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best
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world
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services
Many of these complement the top keywords. “Your” echoes the personalization of “my,” and “new,” “online,” or “capital” attract attention from growth-minded buyers.
Emerging Trends: Watch These Too
Certain keywords popped up fast in response to cultural moments:
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gpt – Appeared in sync with ChatGPT’s rise.
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x – Surfaced after Elon Musk rebranded Twitter.
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florida, blue – Possibly seasonal or location-specific interest.
These terms may not have long shelf lives, but they show how headlines move markets.
Thematic Keyword Buckets
Here’s how the full keyword list shakes out into themes:
Tech & Innovation: ai, tech, it, gpt, pro
Health & Wellness: health, home, life, club
Business & Authority: group, capital, services, solutions
Personal Connection: my, your, best
Digital-First Appeal: online, new, world, house
High Stakes: bet, x
This type of segmentation helps domain investors pick the right words for the right buyers. If you’re selling to a fintech startup, lean on “group,” “capital,” or “solutions.” If you’re after wellness entrepreneurs, “health” or “life” may hit home.
What Domain Sellers Should Actually Do
Keyword trends aren’t just trivia. They’re clues. Every domain sale with “ai” or “health” in the name tells you what buyers are looking for. That’s insight you can act on.
Use these tips to turn data into deals:
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Combine top keywords. Pair strong terms to appeal to a focused buyer. Examples:
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HealthGroup.com
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BetPro.io
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YourTechSolutions.com
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Don’t keyword-stuff. “BetProAIGroupSolutions.io” is a disaster. Keep it readable.
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Price smart. Domains with “gpt” or “ai” deserve a premium. Don’t undersell.
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Time your sales. When a keyword spikes (like “x” after the Twitter rebrand), list matching domains fast.
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Go beyond .com. Yes, .com still reigns. But keyword-rich names like Solutions.ai or TechGroup.io often succeed based on relevance alone.
Bonus: Use AI to Filter Expired Domains by Keyword
Expired domains are gold mines—if you know what to dig for. Every day, thousands drop. Only a few are worth grabbing. Instead of sorting manually, filter using high-performing keywords from Afternic’s list. Focus on domains with “ai,” “my,” “group,” “health,” or “tech.”
Better yet, use an AI prompt to help. You can paste a long list of expired names into ChatGPT and ask it to highlight only the ones with strong keyword value. That’ll save time and help you spot market-aligned names before your competitors do.
Final Thoughts
Afternic’s reports aren’t just history lessons. They’re playbooks for what sells now. The names that work best aren’t mysteries—they’re a mix of relevance, clarity, and strategic keyword choice.
If you’re investing in domains without looking at what actually sells, you’re flying blind. This keyword data gives you the map. Now go hunt.