Author name: Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management. As an SEO Expert, Mr. Hartzer frequently serves as an SEO Expert Witness and Domain Name Expert Witness in legal cases worldwide. He also oversees DNAccess.com, a company that provides brand protection and monitoring, domain name background checks, and stolen domain name recovery services.

DNAccess Introduces BrandLock for Freename: The Ultimate Web3 Brand Protection

As the digital landscape continues to evolve, brand owners face unprecedented challenges in protecting their intellectual property and trademarks. The introduction of Web3 domains and top-level domains (TLDs) has expanded the realm of possibilities for online presence, but it has also opened the door to new threats. To address these concerns, DNAccess is excited to […]

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BrandLock for Freename Web3 Domains: A New Era of Brand Protection

Starting September 1, 2024, NameBlock, in collaboration with Freename, a pioneer in Web3 domain services, is introducing an innovative BrandLock service. This new offering ensures brand safety and distinctiveness across the rapidly expanding landscape of Web3 domains. You will be able to order BrandLock services starting September 1, 2024 right here through DNAccess.

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Deciphering the TURF Agreement: A Rescue Path for Hijacked Domain Names

An overview of TURF agreements and the process for reclaiming hijacked domain names In today’s digital era, domain names transcend mere web addresses—they embody the essence of brands, marking the cornerstone of a business’s online identity and its pathway to success. Yet, with high value comes high risk, including the peril of domain name theft.

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101domain Unleashes GlobalBlock: A Forcefield for Brands in the Digital Battlefield

In a strategic move to fortify brands against cyber threats, 101domain.com proudly presents GlobalBlock, a state-of-the-art solution crafted to shield brands and trademarks from the increasing wave of malicious domain registrations. Developed by the Brand Safety Alliance, a GoDaddy Registry Company, GlobalBlock is set to redefine the landscape of brand protection and domain management.

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Cybersecurity and Online Brand Protection

Fortifying Your Brand’s Digital Fortress: The Crucial Role of Cybersecurity in Online Brand Protection In today’s hyper-connected digital landscape, where the boundaries between physical and virtual worlds are blurred, safeguarding your brand extends far beyond traditional methods of brand management. Cybersecurity has become a linchpin in the complex web of brand protection, serving as the

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Copyright Infringement and Digital Piracy

The Increasing Necessity of Addressing Copyright Infringement and Digital Piracy in Today’s Digital Landscape When considering the issue of protecting brands in the ever-evolving online landscape, the conversation needs to expand beyond typical measures such as trademarks and intellectual property rights. The sphere of copyright infringement and digital piracy has grown significantly, posing a serious

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Trademarks and Brand Protection: Safeguarding Your Online Identity

Trademarks and Brand Protection: Safeguarding Your Online Identity In the ever-expanding digital landscape, trademarks are the guardians of brand identity. They serve as beacons that guide consumers to trusted goods and services while distinguishing one business from another. This article provides an in-depth exploration of trademarks, from their fundamental role to the intricate processes of

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Understanding Intellectual Property Rights

Understanding Intellectual Property Rights: Safeguarding Innovation in the Digital Age In an era where ideas hold as much value as physical assets, understanding intellectual property rights has become crucial. Intellectual property rights are legal entitlements designed to protect intangible assets, including creative works, inventions, and confidential information. This article delves into the definition and various

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Domain Name Availability – Find the Perfect Domain

Find the Perfect Domain Name with Ease Learn the Importance of Domain Name Availability and Key Factors for Selecting the Perfect Domain Name. In today’s digital age, having a strong online presence is crucial for businesses and individuals alike. A key component of establishing that presence is by securing the perfect domain name. The availability

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Squarespace’s Google Domains Acquisition: Keeping Your Domain Names Safe

Squarespace recently announced that they are acquiring Google Domains from Alphabet. While this is surprising and potentially concerning for some, you need to understand what’s going to happen to your domain names and how you can keep them safe. A lot of the information provided here is applicable to keeping your domain names safe regardless

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Unlocking the Power of Domain Name Services: Empowering Your Online Presence

In the vast realm of the internet, domain name services play a pivotal role in connecting users to websites and establishing a unique online identity. This article explores the significance of domain name services, shedding light on their role in shaping the internet landscape. From the basic definition of domain names to the intricate workings

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A Comprehensive Guide to Registering a Domain Name: Establishing Your Online Identity

In today’s digital landscape, a domain name serves as your online address, providing a unique identity and presence on the internet. Whether you’re launching a personal blog, an e-commerce site, or a business website, registering a domain name is a crucial step in establishing your online identity. This article serves as a comprehensive guide, walking

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Exploring Domain Names and Top-Level Domains: A Guide to Internet Addressing

In the vast landscape of the internet, domain names serve as the virtual addresses that connect users to websites, enabling seamless navigation and access to online content. When it comes to domain names, one crucial element to consider is the top-level domain (TLD). These TLDs are the extensions that follow the final period in a

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Protect Your Domain Name: Safeguarding Your Website’s Digital Identity

Your domain name is a valuable asset that represents your online identity and serves as the digital address for your website. It is crucial to protect your domain name from potential threats and unauthorized access to ensure the continuity of your online presence. Let’s explore various strategies and best practices to safeguard your domain name,

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