Author name: Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management. As an SEO Expert, Mr. Hartzer frequently serves as an SEO Expert Witness and Domain Name Expert Witness in legal cases worldwide. He also oversees DNAccess.com, a company that provides brand protection and monitoring, domain name background checks, and stolen domain name recovery services.

Who Does What on a Domain? Registrant, Admin, Tech, and Billing Contacts Explained

> Click to Summarize this with ChatGPT When registering a domain name, several different contacts are assigned—each serving a unique purpose. The Registrant is the legal owner with ultimate control, while the Administrative Contact manages approvals and receives important notices. The Technical Contact ensures the domain functions properly by handling DNS and server settings, and […]

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Domain Name Recovery and Management: Protecting Your Most Valuable Digital Asset

> Click to Summarize this with ChatGPT A domain name is more than an address on the internet—it is a company’s identity, brand, and often its most valuable digital asset. Losing control of a domain through expiration, theft, or malicious hijacking can disrupt operations, harm SEO, and damage reputation. This article outlines practical strategies for

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New ICANN Policy Shakes Up Who Legally Owns Your Domains

ICANN, the Internet Corporation for Assigned Names and Numbers, has officially put new domain registration rules into effect as of August 21, 2025. These changes settle a long-debated question in the industry: who actually owns a domain name? The answer is now tied directly to the “Organization” field in the domain contact record.

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$250 Mowers, Fake Domains, and the Facebook Ad That Isn’t What It Seems

>> Click to Summarize this with ChatGPT   A Facebook ad has been circulating this week, claiming that four Tractor Supply locations are shutting down and offering heavily discounted Cub Cadet mowers for $250 with free delivery. The ad is visually convincing, uses familiar branding, and includes a link to what looks like an official

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Top Domain Keywords That Keep Selling—and How to Use Them to Your Advantage

Some keywords are just too good to fail. According to Afternic’s sales data from March 2023 to August 2024, a small group of powerhouse terms keeps showing up in domain transactions—month after month. These aren’t lucky guesses. They’re consistently proven winners that speak to brand identity, industry trends, and buyer psychology.

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Shield Your Brand from Digital Threats with AbuseShield by Nameblock

In today’s digital landscape, brand abuse isn’t just a risk—it’s inevitable. From phishing scams to impersonation and typo-squatting attacks, malicious actors are constantly finding new ways to exploit brand names. That’s why DNAccess is proud to offer AbuseShield by Nameblock, a cutting-edge protection solution designed to secure your brand across the domain ecosystem.

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Is Buying and Selling Domains Profitable?

Profiting from Digital Real Estate: Is Buying and Selling Domains Still Worth It? Domain investing—also known as domain flipping—operates much like a real estate market, except this market exists entirely online. Investors purchase domain names with perceived future value, then resell them at higher prices. The gap between buying and selling prices drives profits, and

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WHOIS Is Sunsetting—But You Can Still Look Up Who Owns a Domain

For years, WHOIS has been the go-to tool for checking who owns a domain name. Whether you’re investigating a website, verifying a business, or tracking down spam, WHOIS has been a quick way to pull up registration details. But things are changing. WHOIS is being phased out and replaced with RDAP (Registration Data Access Protocol)—a

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Legal Options for Domain Theft Victims: How to Reclaim Your Stolen Domain

Domain theft is a growing problem that can have devastating effects on businesses and individuals. Losing access to your domain can mean losing your website, email communications, and even your brand identity. If you have exhausted traditional recovery methods through your domain registrar and ICANN, you may need to pursue legal action to reclaim your

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WordPress Introduces 100-Year Domain Name Registration

In an era where the internet is constantly evolving, ensuring long-term stability and digital continuity has become more important than ever. Recognizing this need, WordPress.com has introduced 100-Year Domains, allowing users to secure their domain names for an entire century. This initiative, paired with the relaunch of their 100-Year Plan, is designed to help individuals,

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Bill Hartzer Shares Insights on SEO and Domain Names on the Clarity Digital Podcast

Bill Hartzer, a seasoned expert in SEO and domain name management, as well as the CEO of Hartzer.com and DNAccess, joined Al Sefati on the Clarity Digital Podcast to share his insights on the evolving digital landscape. With over 20 years of experience, Hartzer provided valuable advice on domain strategies, SEO best practices, and navigating

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DNAccess Now Offers GlobalBlock: The Largest Domain Blocking Solution to Protect Your Brand from Unauthorized Domain Names and Impersonation

As digital threats continue to grow, safeguarding your brand’s online identity is more critical than ever. DNAccess is now offering GlobalBlock, the most extensive domain blocking service on the market, designed to protect your brand from unauthorized domain registrations and online impersonation.

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Safeguard Your Brand: How Domain Protection Services like NameBlock and Abuse Shield Combat Brand Impersonation

Brand impersonation is a growing threat in the digital marketing world. Recently, a prominent agency discovered an impersonator website offering identical services under a similar brand name, causing confusion among customers and potential damage to the agency’s reputation. If you run a business, you may already know that fake websites leveraging well-known brand names can

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How To Measure Brand Reputation

Understanding the Core of Brand Reputation Brand reputation encapsulates public perception of a company’s brand, influencing consumer behavior and business outcomes. Customer trust anchors itself in the foundation of a positive brand reputation. Consumer perceptions act as a fulcrum, tipping the scales towards business success or failure. BusinessException success or failure hinges on consumer perception,

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